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Proprietary SEO (Search Engine Optimization) Algorithm
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
There are three very basic and simple to understand definitions for local search when trying to explain it.
Typically, people need to see all three definitions before it makes sense:
◾ Local search is any search aimed at finding something within a specific geographic area. Example: “Hotel, Italian Restaurant, Doctor, Hospital, Flower Shop, etc. in downtown…..”
◾ Local search is seeking information online with the intention of making a transaction offline. Example: “ATM, Tech Center, etc…..”
◾ Anything you would traditionally search for in the printed yellow pages becomes a “SEO” local search when it is conducted online. Example: “Dry Cleaner, Coffee Shop, Pizza. IT Consultants, Realtor, Finance, Insurance, Tax Service, located on —— street, etc…..”
The type of business you promote online should color a solid picture of “SEO” local search and allow you to see it in the way that best serves your business goals.
For some brick-and-mortar businesses, all search is local search. Most of these are hyperlocal enterprises that only draw customers from within a specific service area. Examples are Salon, Delicatessen, Diner, Fast Food, Physician, Dentist and Sandwich Shops, etc….. It’s a given that if someone is searching online for these types of products and or services, the customer intends to purchase such products or services from a business location nearby to their location; Typically within 5 miles.
Some types of businesses are very location-specific, but the people searching for them are most likely elsewhere. While these potential customers aren’t currently in their immediate area, they may be in the future. Examples are Cruise Lines, Ski Resorts, Car Rental Agencies, Campgrounds, Convention Centers, etc.
Some enterprises draw clients from both nearby and far away. Examples of these are Financial Advisors, Consultants, Regional Hospitals, Household Movers, Mortgage Companies, Manufacturers, Factories, Wholesalers, Online Ecommerce sites, etc.
Therefore, anyone who conducts any business offline can be impacted by promoting their business online with a good “SEO” local search marketing program.
Look how Google views local search. Search engines are committed to returning the most relevant results for every query. Google is continually trying to interpret local intent and wants to deliver local search results when it does. For Example: Someone forgot to bring their cash and they need money fast, they will type “ATM” and the city/neighborhood into the search box from their (smart device, cell phone, ipad, tablet, computer, etc.) and the closest physical location closest to them at the time should appear in the search engine.
When local intent is determined, Google may deliver local search results in several ways. If it’s sure that one result is better than all others, it will display it in the one box at the top of the organic results:
The numbers are in: over 39% of customers come from online search. Whether your business needs to be found online in order to generate clientele, or whether you have an existing clientele but understand the importance of having a steady flow of new customers, the importance of a strong online presence is undeniable. And, as prime internet space becomes increasingly competitive, successful businesses find that a proactive approach is the only way to maintain stable footing in the marketplace.
Our highly specialized internet marketing experts have developed a research-based roadmap to help customers find you, and help your business grow. Once the campaign reaches its final destination, clients see their website and other online properties in optimized placement on pages like Google, Yahoo, Bing and other existing directories.
We have the ability to offer a variety of creative custom SEO “Search Engine Optimization” Keyword Initiatives and Submission programs to meet your business needs and budget.
By using actual search engine results, we can research the keywords and phrases used by your customers over the last 60 days. This helps identify the main focus areas that will drive customers to your website.
These methods include using not only your top chosen keywords, but also finding related search phrases and even using common misspellings.
Additionally, in order to successfully communicate with “Search Engine Submission Directories”, RANKAROO will notify search engines that you want your website listed. Different search engines require different methods, and due to technology industry advancements it is no longer necessary to “submit” to all search engines.
Submitting incorrectly or submitting too often can actually harm your websites search performance. Do not fall victim to this service practice that may still be offered by others in the industry.
Tactical SEM (Search Engine Marketing) Campaigns
SEM is short for search engine marketing.
SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.
Contrast With SEO
SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website.
SEO and SEM are not competing services. SEO is considered a subset of SEM services. Today, if you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.
By utilizing smart and creative acceptable Search Engine Optimization and Search Engine Marketing practices on a daily basis along with additional core value technical and online marketing practices, your business will have room to grow as new customers find you.
If necessary, we can help you purchase a unique domain name for your business in order to help develop and optimize your business website to its fullest potential. Once the campaign reaches the final destination our clients see their website and other online properties optimized and showing improved placement on Google, Yahoo, Bing and other existing directories..
Strategic (Social Media Optimization)
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate viral publicity to increase the awareness of a product, brand or event.
It is estimated that businesses will spend $135 billion on new online assets and collateral to promote their business services and products.
If your small to medium size business wants to have a robust online marketing strategy that differentiates your business from the competition and, if you want to professionally connect and be noticed by loyal and future costumers in the emerging online social media digital marketplace; we can help you achieve your goals.
It takes valuable time, resources, technical and social media expertise along with a daily commitment to succeed in the new online digital frontier. We understand that most small to medium business owners don’t have the time, resources, employee staff, bandwidth or budget to be their own social and mobile marketing department.
That’s where RANKAROO comes in . . . We offer “Big Online Business Solutions at Small Business Prices”. We manage a diverse portfolio of social and mobile marketing assets for your business that will help your business BE NOTICED ONLINE and, be part of the new online marketing revolution.
RANKAROO provides a professional team of social media experts, graphic artists, content writers, logo designers, technology experts and much more. We mix together social, mobile, email and additional marketing strategies that provides weekly information about your business and industry.
Geo-Targeting for Maximum Impact
Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.
Simply stated, Geo-targeting refers to the practice of delivering different content to a website user based on his or her geographic location
Strategic Design and Development
Web Design vs. Web Development In A Nutshell. In essence, web design refers to both the aesthetic portion of the website and it’s usability.
Web designers use various design programs such as Adobe Photoshop to create the layout and other visual elements of the website.
Web development refers to building, creating, and an maintaining websites. It includes aspects such as web design, web publishing, web creation and development of the website theme and web development and programming for website page optimization.
We work with your existing website to give it a facelift, or provide you with a new website. Whether you are starting a new business or have a fully developed website, we can create and or re-launch your brand and point your business to the right customers, making it easy for new clients and consumers to find you online.
Personalized Landing Pages for Increased Web Visibility
A landing page is a website page that allows you to capture a visitor’s information through a lead form.
In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. Additionally, the landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.
Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact, usually a phone number, or an inquiry form.
If a sale is required, the landing page will usually have a link for the visitor to click which will then send them to a shopping cart or checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.
A landing page or squeeze page can generate traffic to your site and leads for your business. Let us help you design an online billboard with a call to action for customers to connect with your business.
Custom Content for Organic Search Relevance
A website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires a different type and level of content. Content should contain words (key words) that attract and retain users on a website.
In-house specialists create bespoke content for your business, including: website content, blogs, press releases, articles, social media posts, and full video production.
Did you know that each time you post new content online, the potential is greater for your business to be found? The more information that exists online about you and your business, the greater the potential for exposure.
Fully Transparent Tracking and Reporting
Password protected reports, data tracking, analytics and back end administrative access give you access to see for yourself how your business is ranking online
Highlights of Free SEO Report
Find what is holding back your website from ranking. Your website will be scanned and checked for On page, off page, domain authority, social engagement and other SEO factors. Not only that but we will also do competition analysis.
Receive 5 point evaluation covering 60 major aspects.
- 3 hours analysis of your website by our PPC experts
- Keywords Recommendation related to your website / business
- Competitive Analysis
- Bid estimates for the recommended keywords
SEO KPI Reports
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets. Reports created at the end of a 6 month campaign to help you understand your valued SEO campaign.
Highlights of Free PPC Report
- 3 hours analysis of your website by our PPC experts
- Keywords Recommendation related to your website / business
- Competitive Analysis
- Bid estimates for the recommended keywords
- Reputation Intelligence for local business
- Monitor what people say about your local business across Google, Yahoo, Bing, Yelp and 50 other sources and more.
- Check for visibility and NAP (Name Address & Phone) consistency across the most important local directories for your business.
- Weekly Keyword and SEO Activity Reports.
- Online Reputation Monitoring
- Facebook & Twitter Analytics
- Adwords Report
- Premium Facebook Apps for business
Quick, Accurate Timeframes
A period of time, especially a specified period in which something occurs or is planned to take place.
We pride ourselves to get the job done with the utmost quality and service both quickly and efficiently. The online marketplace evolves quickly, and we want to give the small to medium-sized business a chance to excel and keep up with ever-progressing online marketing technology. Therefore, your campaign typically should be set up and launched within 30 days.
Accessible, Personal Customer Care
Customer service is the provision of service to customers before, during and after a purchase.
Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.
Customer service can also refer to the culture of the organization – the priority the organization assigns to customer service relative to other components, such as product innovation or low price. In this sense, an organization that values good customer service may spend more money in training employees than the average organization, or proactively interview customers for feedback.
We value our customers and provide dedicated customer service and care throughout our professional relationship. Every customer is provided with a Rankaroo email contact, business phone number and assigned expert’s cell phone number in case of any emergencies that may arise.
“Paid Online Managed Marketing Solutions”
Pay-Per-Click “PPC” or Cost Per-Click “CPC” is a great online marketing option for businesses that want to be on page 1 of the most popular search engines in almost record breaking time-frames. The “PPC solution works when a online visitor views your paid ad on a search engine such as Google. Each time a visitor clicks on your ad, the advertiser”YOU” pay for that click. Click prices can vary depending on the popularity of the key word used for the ad to be placed. Before you place your ad, the company you purchase the “PPC” program with will be able to explain your per click cost per each key word chosen. The “PPC” campaign may not be for all businesses, however, you can determine what percent of your budget you wish to try the “PPC” paid online marketing strategies.
If you are looking for a professional online marketing company to help manage your “PPC” program, the average going rate is between 15% to 20%. You may discover a few companies that will provide a flat rate fee.
“PPC” Managed Solutions May Include:
Search and Display Network
Analytics Setup and Analysis
Linking Adwords with Analytics
Website Funnel Tracking
Analytics Code Checker
Search Query Analysis
Click Fraud Monitoring
Dynamic Search Ads
Google Ad Site Extensions
Website Usability Recommendations
Conversion Analysis Report New
Quality Score Optimization
Adtext A/B Testing
Keyword Matching Options
Keyword Bid and Budget Management
Traffic Statistic Analysis
Mobile Website Call Tracking
Monthly Reporting / Site Report / Agency Platform Reporting With Customer Dashboard
/ PPC Broken Link Checker Report / Call Tracking Reporting
- Pay Per Click Managed SolutionsStarting From 15% of Spend Month<
- Pay Per Click Managed Solutions
Do It Yourself SEO
Do-It-Yourself SEO is the art of performing your own search engine optimization and online marketing campaign.
You will need the proper online tools, software and some techy savvy know how. You are not expected to be a SEO Guru, however, you will need proper online tools, information, instructions and a back end dashboard to help you run your own reports.
In order to provide the most cost effective solution for our Customers that do not have a budget reserved for online marketing services which may include SEO “Search Engine Optimization, SMO “Social Media Optimization” and SEM “Search Engine Marketing”, RANKAROO has come up with an online marketing service we call the “Do It Yourself” online marketing service and SEO program as a solution to help boost your rankings.
RANKAROO will provide a specific online marketing service program with helpful SEO/SMO/SEM tools, support, reports and training that will help you boost your business rankings, help manage and optimize your own website, search engines and social media campaigns at a very low minimal monthly fee.
This special “Do It Yourself” online marketing service SEO/SMO/SEM program RANKAROO offers is perfect for the company and individual(s) that want a professional online marketing service campaign to help boost your business rankings and help generate a successful online search engine and social media marketing campaign however, your budget restraints stops you from running a complete and thorough online marketing program. If this sounds like you, and your budget is tight however, you still want an opportunity to boost your business rankings than our “Do It Yourself” online marketing service will help you boost your business rankings and manage your business SEO/SMO/SEM optimization program. The “Do It Yourself” service will provide you with quality, performance and the essential information you need to perform and succeed. Our “Do it Yourself” online marketing service may also display what online websites your competition may frequent, post information to and, provide what websites they have back-links with in order for your business to maintain a competitive edge with your direct and closest competition. After reviewing all of the information we have provided to you, if this sounds like a service that would fit your budget and business requirements, than the “Do It Yourself” online marketing optimization service is the perfect solution to your immediate business needs.
The “Do it Yourself” Online Marketing Service is designed to help boost your business rankings which may include the following tools, reports, instructions, information, techniques and strategies in order to ensure your business success.
1. “ONPAGE” – Various strategies and techniques to ensure that your three most important search terms appear on your homepage, subpages, landing pages as well as, additional optimizations that are possible so we don’t leave any aspect of your site un-optimized for searches. This is important because a search engine only recognizes the topic for which your website should be displayed in the results via the text on your site. Only some of the text is visible for users on your website, but all of the text is visible for search engines.
2. “LOCAL SEO/SMO/SEM” – More and more people are searching the internet for nearby businesses, and they are using local internet portals like Google Maps. With “Local SEO” you can point your prospects to your website, services or products by being present in these internet portals. The more entries in local web services you have, the better your ranking within the Google Maps results will be. Our advance techniques should strengthen your local rankings.
3. “LINK BUILDING” – Helps you to get links from other sites. This is important because search engines evaluate these links as recommendations for your website. Rule of thumb: The more links you get, the better your rankings. However, it is equally important to build high quality links, as is done with these tasks.
Our crawler searches across the internet for other websites that your competitors have links on. This creates specific dynamic results related to your websites and competitors. Our program will also display so you can see which competitors have links on the mentioned website. We provided website suggestion URL’s to link to. Entries in article directories, catalogs and themed wikis also provide good opportunities for natural link building. With these entries you can position yourself and your company as an expert by using expert contributions or interesting texts that provide real value to the reader.
4. “SOCIAL MEDIA” – Social media services like Facebook or Twitter are not only used by almost every internet user, but also by search engines. When you have a company profile in these services, you can generate valuable links to your site and publish additional content that will be displayed in the search results.
5. “REPORTS” – You receive reports to help manage your program. The following reports will be generated with your program. a) Site Performance b) Rankings c) Visibility d) Backlink Analysis e) Web Analysis f) Keyword Analytics g) Competition h) Top Rankings, etc.
6. “DASHBOARD” – You will receive a login to your own personalized Dashboard in order to manage and view the results of your own SEO/SMO/SEM Program.
7. Much More…
Note: The information technology industry along with online marketing services and products such as SEO/SMO/SEM tools, techniques and strategies are continuously evolving therefore, we will provide you with any new updates and or changes if applicable we may add to the “DO IT YOURSELF” SEO/SMO/SEM “Online Marketing Optimization Service” in order to help boost your business rankings and ensure your overall business success.
Note: To help maximize your business success, we suggest to dedicate at minimum 1-2 hours per week to your website “Do It Yourself” program.
To learn more, “Contact Us” at:
Email: email@example.com Phone: 800.557.7611
30 Day Money Back Guarantee
Yes, we are so confident that you will be pleased to partner with RANKAROO and our SEO team, we offer to our clients a no risk/no question asked 30 Day Money Back Guarantee.
That’s right, if you are not happy with our SEO service? Get a full refund within 30 days. No questions asked! Email us at:firstname.lastname@example.org within the first 30 days
A Complete Portfolio to Help Your Business Grow Online
Increase your revenues by using our proprietary SEO tactics and deliver great ROI (between 10 to 1800 %) on SEO/ SEM / SMO.
Develop strategies that will help you beat your competition. Remember, traffic is great to see visiting your site however, it’s all about conversions.
We offer many other products and services to help you achieve the conversions to reach your sales projections.
Call us about our other products and services:
1. Business Development
2. Online Marketing Consultants
3. Custom Online Marketing Campaign, Organic
4. Pay-Per-Click (PPC), Cost-Per-Click (CPC)
5. Social Media Optimization
6. Custom Website and Landing Page
7. Banners and Logos
8. Lead Generation
9. Email Marketing Campaign
10. Video Production
11. Blogs and Press Release
12. Content Writing
13. Business Development Consultants, and Online Managed Programs
14. SEO and Website Support Programs
15. Much, Much More…